about GEM

GEM PR was set up by former journalist and PR consultant Deborah Hastie to offer a flexible public relations and communications service for companies, from the smallest start-up SME to large, nationals and the Public Sector.

Working on a retained or project by project basis, GEM offers almost 20 years' of communications experience across print, broadcast and online media. Based between, Leeds, York and Harrogate, Deborah offers her clients the choice of delivering tailored communications from her own office or working integrally in the client's premises.

Knowing what clients want, she personally manages every aspect of the GEM service to clients – from strategy to delivery - ensuring they have access to a top quality service at extremely competitive rates. Deborah engages with clients on their terms and is confident of what GEM can offer; so much so, new clients can take advantage of a no-strings attached introductory period.

about Deborah

GEM PR Director Deborah worked as a journalist for eight years before moving into Public Relations in 1995 for West Yorkshire Police. That was followed by two years within Next Plc in marketing & internal communications before joining internationally renowned news agency, The Press Association (PA) as their online public relations manager.

In late 2000, she established the Northern operation for the national PR consultancy Beattie Communications. She worked with a variety of clients including: Marks & Spencer, Specsavers, Leeds United, ADT Fire & Security, Bank of Scotland, Anglian Home and Mumtaz Foods.

Deborah was promoted to the Beattie board as MD in 2003 and when she left, the Northern Division was amongst one of the largest in Leeds with a growing operation in Manchester.

GEM services

  • PR and media relations
  • Crisis management
  • Product & service launches
  • Press releases, web copy and proofing
  • Internal communications
  • Marketing support
  • Event management
  • Public consultations and exhibitions
  • Press office support
  • Web design and film production


  • Property - commercial and residential
  • Professional Services
  • Retail & Leisure
  • Health & Lifestyle
  • Pharmaceutical
  • Tourism & Travel
  • Public Sector
  • Sport
  • SME and Start-ups